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UK Casino

The lead generation companies and online performance marketing chain Media announced that it has further expanded its portfolio with the acquisition of UK Casino. The deal was valued at 10.6 million Euros , the purchase price that should be paid after its completion. The UK Casino site offers reviews on British online casino guides on popular casino games, and other content related to the games. According to estimates, the site generates a turnover of around € 600,000 per quarter , with a 80% operating margin. The majority of its revenues are derived from the UK market.

Under the acquisition agreement, which was signed November 30, 2016, Medium Chain will integrate Casino UK and all assets relating to its activities to " exploit synergies " between the two companies. Commenting on the recent acquisition of his company, the CEO of Medium Chain, Robert Andersson, said Thursday in a press release that are pleased with the opportunity to strengthen its position in the UK .

In early October, Chain Media has acquired another British website. The company paid the amount of 3.2 million euro (with the option for an additional earn-out, that is a recovery mechanism, up to a maximum of 10.5 million Euros) for sports news and betting SBAT tips sites. Established in 2012, Chain Media is a rapidly growing lead generation company with offices in Malta, Serbia and the United Kingdom. During last year, he has focused on expanding its market position in the field of iGaming through organic growth and strategic acquisitions of key subsidiaries in its main markets of interest.

In recent months, the company acquired several brands of affiliates in the markets of the UK, Germany and Italy. This spring, he held the titles of gaming news after the acquisition of the affiliate portal AskGamblers Serbia in the amount of 15 million euro. The operation has become the largest in the history of four years of Medium Chain.

One of the most visited portals in the industry that offers reviews and rankings of online casinos. It also provides international players with the ability to resolve disputes and problems with online casinos, especially in the case of non-payment of winnings. Even if it is accessible from the gambling customers from all over Europe, the United Kingdom was the key to the web site market.